Course curriculum

  • 1

    Lesson 1 - Introduction

    • Digital Marketing Demystified in

    • Best Digital Marketing Tools to Grow a Business
  • 2

    Lessoon 2 - Market Research

    • Introduction to Market Research

    • How to Set Up a Market Research Survey with Google Forms

    • How to Get Responses to Your Survey

    • How to Analyse Your Survey Results

    • How to Get Valuable Feedback Without Sending a Survey
  • 3

    Lesson 3 - Setup a Website

    • 1. Build This Site in Less Than 1 Hour

    • 2. Why Use Wordpress vs. Wix, Weebly etc

    • 4.How to Get a Free Domain & 60% off in BlueHost

    • 6. How to Add Pages, Post, Menus & Widgets

    • 7. How to Add a Premium Wordpress Theme

    • 8. How to Improve Your Wordpress Security with Plugins

    • 9. How to Activate Your Free SSL Certificate in 1 Click!

    • 10. How to Set Up Email Addresses for Your Business
  • 4

    Lesson 4 - Email Marketing

    • 1. Why Market Your Business with Email

    • 2. Mailchimp Account Setup

    • 3. Add Opt-Ins & Pop Ups to Your Website for Free

    • 4. Collect Emails Without a Website

    • 5. Create an Email Campaign with Mailchimp

    • 6. Write Email Subject Lines That Get Opened

    • 7. Email Marketing Analytics
  • 5

    Lesson 5 - CopyWriting

    • 1. Introduction to Copywriting

    • 2. What is Copywriting & Why is it Important

    • 3. How to Write For Your Buyer Persona

    • 5. Tips to Write Magnetic Headlines

    • 6. A.I.D.A - Interest, Desire & Action

    • 7. Assignment - Copywriting
  • 6

    Lesson 6 - Search Engine Optimization (S.E.0)

    • 1. Introduction to S.E.O

    • 2. An Overview of SEO

    • 3. 5 SEO Metrics to Measure SEO Performance

    • 4. How to SEO Optimise Your Homepage

    • 5. How to Verify Your Website in The Google Search Console

    • 6. How to Improve Website Performance & Speed

    • 7. How to Take the Google Mobile Friendly Test

    • 8. How to Do Keyword Research Steps & Strategy

    • 9. How to Quickly Brainstorm 1000's of Keyword Ideas

    • 10. How to Narrow Down Your Keyword List using Google Keyword Planner

    • 11. How to Assess Keyword Competition & Choose Target Keywords

    • 12. How to Write Title Tags Search Engines Love

    • 13. How to Skyrocket Clickthrough Rate with Meta Descriptions

    • 14. How to Appear in the Google Image Search Results

    • 15. Copy Optimization Headings Tags, Outgoing & Internal Links etc.

    • 16. The Types of Backlinks That Really Matter and How to Get Them

    • 17. How to Maximise Links for Your SEO Campaigns

    • 18. How to Create Content That Generates Links & Social Shares on Autopilot

    • 19. How to Leverage Authority Websites and Top of the Search Results

    • 20. Student Q&A #1

    • 21. Student Q&A #2

    • 22. Local SEO How to Rank Your Local Business in Google

    • 23. Assignment - SEO
  • 7

    Lesson 7 - YouTube Marketing

    • 1. YouTube Marketing Overview

    • 2. YouTube Marketing Strategy

    • 3. YouTube Competitor Analysis

    • 4. YouTube Keyword Research

    • 5. YouTube Account Setup

    • 6. YouTube Account Optimisation

    • 7. YouTube Banner

    • 8. YouTube Channel Tags

    • 9. YouTube SEO

    • 10. Enable Custom Thumbnails

    • 11. YouTube Thumbnails

    • 12. YouTube Cards

    • 13. YouTube Comments

    • 14. Manage Multiple YouTube Accounts

    • 15. YouTube Monetisation

    • 16. New Monetisation Requirements YouTube

    • 17. YouTube VidIQ (Free Tool)

    • 18. YouTube - Increase Subscribers by 400%

    • 19. YouTube Ads

    • 20. YouTube Analytics
  • 8

    Lesson 8 - Facebook Marketing

    • 1. Why Market Your Business on Facebook

    • 2. Facebook Page Setup

    • 3. Facebook Icon

    • 4. Facebook Cover Image

    • 5. Facebook Page Description

    • 6. Facebook - What to Post

    • 7. 8 Tactics To Get Your First Page Likes

    • 9. Facebook Competitions

    • 10. Facebook Groups

    • 11. Facebook Live

    • 12. Manage Multiple Facebook Pages

    • 13. Facebook Comments & Reviews

    • 14. Facebook Insights
  • 9

    Lesson 9 - Twitter Marketing

    • 1. Twitter Marketing - What You Will Learn

    • 2. Twitter Profile Setup

    • 3. Twitter Accounts to Follow